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VARs (Value Added Resellers) :
– companies adding some features to existing products, then reselling them (usually to end-users) as integrated products or complete "turn-key" solutions. This practice is common in the electronics industry, where, for example, a software application might be added to an existing hardware. This value can come from professional services such as integrating, customizing, consulting, training and implementation or can be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.

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