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MDF (Market Development Funds) :
– are monetary funds given by a manufacturer's sales or marketing department to help a partner/reseller/distributor sell its products or to market the manufacturer's brand. The percentages or amounts vary according business or products. Typical amounts are 1 - 1.5% of product sales.

Major assemblers :
– companies whose business is focused on assembling and that do not sell directly to companies or end users.

Master VARs :
– specialize in taking products from wholesalers, combining them with their own intellectual property, and selling them to fellow solution providers and end-user customers.

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